Current · Gaming PCs
SYBER Gaming PC: connecting the brand promise to the machine itself.
Tony Crisp is a current Co-Founder and fractional Chief Marketing Officer of SYBER, a CyberPowerPC brand. His role connects brand strategy, product thinking, launches, and customer experience across a multi-generation gaming-PC portfolio.
The business problem
A gaming-PC brand competes through performance, industrial design, reliability, support, customization, identity, and community—not through advertising alone. The product architecture and market expression must reinforce the same promise.
Tony's role
Tony's current role is Co-Founder and fractional CMO. He works across brand, product, launch, campaign, and customer-experience decisions, collaborating with leadership, engineering, manufacturing, creative, web, channel, and community teams.
Selected work
- Brand and portfolio strategy across several generations of SYBER gaming systems.
- Product-design and launch collaboration, including the M:GRVTY case program.
- Go-to-market storytelling, launch assets, web implementation, media materials, and campaign direction.
- Connecting gamers' functional requirements—performance, airflow, customization, and support—to a coherent brand experience.
Why it matters
SYBER demonstrates the value of fractional leadership over time: the CMO can help keep product, brand, launch, and customer experience aligned as the portfolio and market evolve.
Evidence: SYBER's current website verifies the operating brand and product portfolio. CRISPx's M:GRVTY case study documents product and launch scope. No financial outcome is asserted here.